With a recent influx of mosquito populations and reported cases of mosquito-borne diseases like Zika and the West Nile Virus, the pest control industry has never been as lucrative and in demand as it is now.
However, whether you recently started your own pest control business or are a seasoned owner, it’s still important that you’re doing everything right to obtain sales. It’s important to remember that leads are never guaranteed in any industry, regardless of current or future trends.
Build Your Menu of Services
While you may have the best pest control services in your neighborhood, a company similar to yours that offers more options will usually have a better chance of succeeding. When you begin to build out your menu of service add-ons, you’re equipping your business with a competitive edge you didn’t have before and attracting brand new groups of possible customers. This can include things as simple as eco-friendly pest control or as big as landscaping services to ensure your customer’s lawns look great too.
Some things to consider include:
- What is there a need for in my community?
- Can my company afford to add on new services at this time?
- Do I have the team needed to expand my current service offerings?
- Do I have the potential customer base for this specific service?
If you’re interested in discovering how Mosquito Squad can help you diversify your current business offerings, check out our blog post on the subject.
Brand Yourself Online
While your logo, tagline, and business cards are one part of the equation, the other part is branding yourself online. Things like social media, a quality website, and ad dollars going to the right places can make a massive difference in the amount and quality of leads your company receives.
This includes things like:
- Logo, colors, and fonts
- Social media accounts
- Online advertising
- Websites and landing pages
- Search engine optimization
- Localized landing pages
- Content marketing
Of course, this is just the beginning. The right people on your team can help you tally up your leads quickly! With an ever-changing online world, it’s important that you either hire someone qualified to handle internal marketing or outsource to a marketing agency for help.
Don’t Reinvent the Wheel – Use Proven Processes
So, you may be thinking to yourself that you want to implement some of these into your business, but how? Instead of trying to reinvent the wheel and make things harder for yourself, you’ll be able to enjoy both of these (as well as loads more) as a part of our pest control franchise. At Mosquito Squad, we offer our owners the proven systems and operations needed to find success in and build their pest control company.
Additionally, when you franchise with a well-known name like Mosquito Squad, you’ll have a build-in reputation – opening you up to a load of new leads you never received before. Plus, we’ll help you implement the above tips into your pest control company, furthering your growth beyond what you thought was possible.
Ready to get started? Explore your current pest control franchise opportunities by giving us a call at (888) 996-6499 to get started!